Culver’s wanted to tell the story of why the restaurant could have only started in Wisconsin. Our team developed the concept and I crafted a 3D map that invites users to delve into the twelve compelling reasons behind Culver’s unique birthplace. Collaborating closely with Hiebing’s Digital experts, we harnessed the power of Three.js to integrate immersive 3D models and dynamic animations into the web, ensuring a seamless experience.

In addition to the 3D web experience, we crafted a series of five explainer videos that touch on essential Wisconsin themes from “Cheese Curds” to “Our Fish Fry Tradition.” Four of these videos were brought to life by me, while I mentored our junior Motion Designer to produce the fifth. Culver’s story unfolds in a mix of 3D, motion,  and web showcasing the essence of why it all began in Wisconsin.